Michael Lind has given a great overview of the present woke phenomenon, and how it has been unquestionable embraced by the corporates, which makes it quite different from political correctness, which was not yet done at the time. What see have seen is far better organisation that occurred in the pre-internet social media days, with increasing power to the woke, who worked their way through the institutions, like the universities, even more thoroughly that the earlier generation of cultural Marxist. It has displaced the old conservative order and is now the new ruling ideology, although conservatives still like to think that they are in control. Not so. There will have to be the battle of the century to over come this, as woke has blended with Leftism to form a new creature.
https://www.tabletmag.com/sections/news/articles/new-gatekeepers-woke-michael-lind